Food canner Century Pacific Food, Inc. is venturing into the rapidly growing global market for plant-based food with the launch of its 100% plant-based meat product, unMEAT.

In a statement, Century Pacific said the launch of its new plant-based range is in response “to the expanding consumer preference for a healthier diet, partly triggered by the pandemic when people aimed to eat healthy to boost their immune system.”

The company said the plant-based market is estimated to be valued at $20 billion globally, growing at least 15% annually.

It added that studies show that close to 50% of consumers, especially in developed markets are flexitarians or individuals who increasingly consume plant-based foods while still eating animal products in moderation.

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