Philippine food giant seeks a slice of the meat-free market
Date Published: April 15, 2021
Publisher: Financial Times
The Philippines is a nation of carnivores. It counts among its national dishes lechon — roasted suckling pig — and sisig, which is made from chopped pig parts and chicken liver.
But Century Pacific Food, one of the country’s biggest food groups, recently launched unMEAT, a vegan product available as patties, sausages, nuggets, or giniling (ground beef).
By paying heed to consumer tastes in its native country of 110m people, the Manila-listed family company sustained double-digit growth through the sharp economic slowdown caused by the pandemic.
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